Coke Studio’s global hit Pasoori has officially crossed 1 billion views on YouTube. Sung by Ali Sethi and Shae Gill, the 2022 hit has become the first Pakistan-made music video to reach this milestone. The song’s unique blend of Punjabi, Urdu, folk sounds and modern production made it a global sensation. Around 90% of the official video’s views came from international audiences across more than 60 countries. Pasoori’s success proves that Pakistani music can cross borders and connect with audiences worldwide.